Google Maps’ Moat is Evaporating

The race is on, and it’s all against one. Photo by Chris Kendall on Unsplash
Courtesy of Justin’s phenomenal blog (last updated just this month): https://www.justinobeirne.com/look-around-coverage-areas

Fear and Loathing in Mountain View

FAAMm is Coming

How Google Will Regress to the Mean if Nothing Changes

  1. Ride the OSM wave instead of fighting it. Foundational feature data is becoming commoditized, but Google could make it collectivized. By combining efforts with OSM more broadly, Google could reduce its cost basis moving forward and free up resources for competing at what they’re really great at: building great software.
  2. Loosen up licensing restrictions on the Maps Platform generally. Allow customers to digitize features visible in Street View imagery, for instance. Grant permission to users who want to mix-and-match your geocoding service with a beautifully-styled basemap from Mapbox. You’re stifling countless creative uses for your services while fighting against an irresistible force that the core of your search business is built upon: information wants to be free.
  3. Aggressively price services to grow the overall market. Google Cloud Platform (GCP) is likely an outsized share of the future of your business — Microsoft and Amazon clearly understand this about themselves. But when it comes to maps, you have the lead. By mis-pricing your maps API, you’re taking a cracked door and slamming it wide open for your competitors. And for what? Do you really need the incremental revenue today?

Comedic relief at Umbra. Writing about maps and the people that make them. For inquiries: jrmorrison.jrm [at] gmail [dot] com

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

FBI Warns Against Using Hotel Wi-Fi for Work

The most iconic mobile phones of all time

These Kitchen Gadget Makers Want to Avoid a Juicero-Level Fail

Website for your life

To Your “Hal”-th: New Mobile Options for Health… from Hal

This Is How the World Will Shop by 2025

DJI Mini 2 Brings 4K to an Entry-Level Drone

CES 2018 — The Highlight Collection

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Joe Morrison

Joe Morrison

Comedic relief at Umbra. Writing about maps and the people that make them. For inquiries: jrmorrison.jrm [at] gmail [dot] com

More from Medium

What’s in FERC’s 500-Page Transmission NOPR?

Crop Recommendation System

SynGAP Research Fund Deploys #CouldItBeSYNGAP1 Screening Tool in Partnership with Probably Genetic

Revisiting Alpha Centauri